Haptic and optical effects on packaging

Brand colours or house colours are usually obtained using the current colour systems, Pantone or HKS. However, it is possible that some of the colours to be reproduced do not match any of these standards. The actual colour of the paper also plays a role in this process, and white is not always white. Since offset printing uses varnishing inks, the colour of the background will always influence the printed result. In order to be able to reproduce the colours exactly, even on different materials, the decorative inks must be tested appropriately on each individual material to be printed. With the help of our ink mixing and recipe systems, we are able to offer this service.