{"id":17239,"date":"2016-10-17T19:18:18","date_gmt":"2016-10-17T17:18:18","guid":{"rendered":"https:\/\/www.mugler-masterpack.de\/produkte\/ausstattungen\/haptik-optik\/markenfarben\/"},"modified":"2022-04-28T16:23:02","modified_gmt":"2022-04-28T14:23:02","slug":"brand-colours","status":"publish","type":"page","link":"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/brand-colours\/","title":{"rendered":"Brand colours"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:200px;--awb-padding-right:30px;--awb-padding-bottom:100px;--awb-padding-left:30px;--awb-background-image:url(&quot;https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2016\/11\/Detail_Aufreissperforation_Versandtasche_Mugler_Masterpack.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:0px;--awb-background-color:#f9f9f9;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><div class=\"breadcrumb\" itemprop=\"breadcrumb\"><span><span><a href=\"https:\/\/www.mugler-masterpack.de\/en\/\">Home<\/a><\/span><\/span><\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;line-height:1.41;\">Haptic and optical effects on packaging<\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.21;\">Brand colours<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns box-ausstattung box-haptik\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-left:10px;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-border-color:#e2e2e2;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;width:58.4%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><ul>\n<li><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/embossing\/\">Embossing<\/a><\/li>\n<li><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/effect-varnishes\/\">Effect varnishes<\/a><\/li>\n<li><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/metallic-inks-and-films\/\">Metallic inks and films<\/a><\/li>\n<li><strong><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/brand-colours\/\">Brand colours<\/a><\/strong><\/li>\n<li><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/anti-moire-grid\/\">Anti-moir\u00e9 grid<\/a><\/li>\n<li><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/natural-papers\/\">Natural papers<\/a><\/li>\n<li><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/fine-cutting\/\">Fine cutting<\/a><\/li>\n<li><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/printed-window\/\">Printed window<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last\" style=\"--awb-bg-size:cover;--awb-border-color:#e2e2e2;--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:0px;--awb-border-style:solid;width:37.6%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 lightbox-enabled\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom\" data-layout=\"carousel\" data-autoplay=\"no\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"1\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-columns:1;--awb-column-spacing:0px;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" href=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2016\/11\/Farbfaecher2_Mugler_Mastrepack-1024x683.jpg\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2016\/11\/Farbfaecher2_Mugler_Mastrepack-1024x683.jpg\" alt=\"\"\/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" href=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2016\/10\/Farbmischanlage_Mugler_Masterpack-1024x683.jpg\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2016\/10\/Farbmischanlage_Mugler_Masterpack-1024x683.jpg\" alt=\"\"\/><\/a><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p>Brand colours or house colours are usually obtained using the current colour systems, Pantone or HKS. However, it is possible that some of the colours to be reproduced do not match any of these standards. The actual colour of the paper also plays a role in this process, and white is not always white. Since offset printing uses varnishing inks, the colour of the background will always influence the printed result. In order to be able to reproduce the colours exactly, even on different materials, the decorative inks must be tested appropriately on each individual material to be printed. With the help of our ink mixing and recipe systems, we are able to offer this service.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-background-color:#f1f1f1;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:14;--minFontSize:14;line-height:1.43;\">Other options for equipping your packaging, organised according to topic:<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-2\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"4\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"1\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-columns:4;--awb-column-spacing:0px;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/protection\/food-safe-raw-materials\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2017\/06\/Schutz_en-300x180.png\" alt=\"\"\/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/functionality\/tamper-evident-closure\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2017\/06\/Funktionalitaet_en-300x180.png\" alt=\"\"\/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\" https:\/\/www.mugler-masterpack.de\/en\/products\/features\/haptics-optics\/embossing\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2017\/06\/HaptikOptik_en-300x180.png\" alt=\"\"\/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\" https:\/\/www.mugler-masterpack.de\/en\/products\/features\/visible-authentication-features\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2017\/06\/Kennzeichnung_en-300x180.png\" alt=\"\"\/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/processing\/seals\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2017\/06\/Verarbeitung_en-300x180.png\" alt=\"\"\/><\/a><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.mugler-masterpack.de\/en\/products\/features\/sustainability\/certified-raw-materials\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.mugler-masterpack.de\/wp-content\/uploads\/2017\/06\/Nachhaltigkeit_en-300x180.png\" alt=\"\"\/><\/a><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":17235,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-17239","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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